Facebook Announces New Monetization Rules for Creators – Major Changes in 2025
Facebook has officially rolled out a fresh set of monetization rules for creators across the globe. These new policies aim to improve content quality, ensure fairness, and encourage original and responsible publishing on the platform.
For content creators—especially from countries like Pakistan, India, Bangladesh, and other developing nations—these changes could significantly impact how they earn money from Facebook.
What’s New in Facebook’s Monetization Policy?
1. Minimum Video Length Still Matters
Facebook has kept the requirement that videos must be at least 3 minutes long to be eligible for in-stream ads. However, the platform will now also focus on:
- Viewer engagement time
- Ad placement quality
- Content originality
2. Monetization Now Available for Reels
Short-form video creators now have a reason to celebrate. Facebook Reels are now officially eligible for monetization—but under strict conditions:
- At least 5,000 followers on the page
- A minimum of 5 reels uploaded in the last 30 days
- Reels must have at least 100,000 minutes of total watch time
3. Original Content is Mandatory
One of the biggest changes is Facebook’s strong emphasis on originality. Reused, copied, or re-uploaded videos (especially without commentary or transformation) will no longer be eligible for monetization.
If your content is based entirely on someone else’s work, even with edits, Facebook may reject it for ad revenue.
Who is Eligible for Monetization?
To qualify for Facebook’s monetization tools, pages must now meet the following:
- Minimum 5,000 followers
- Active posting history over the past 60 days
- No copyright violations or reuse of third-party content
- Full compliance with Community Standards and Monetization Policies
Facebook says that creators must follow ethical practices and avoid shortcuts to earn sustainably.
Strict Action Against Harmful or Misleading Content
Facebook has made it clear that pages sharing hate speech, false information, violent content, or political manipulation will be banned from monetization. Categories under strict monitoring include:
- Fake news or conspiracy theories
- Misinformation related to health
- Hate speech or incitement to violence
- Religious or political hate campaigns
Violations may lead to demonetization, content removal, or even permanent page suspension.
New Tools to Help Creators Grow
Facebook has also introduced helpful tools and dashboards to assist creators in tracking their earnings, audience, and content performance:
- Earnings Dashboard – See how much you’ve earned and from which content
- Content Quality Tool – Check if your video meets monetization standards
- Violation Alerts – Get notified when your content breaks any policy
These tools will help creators make informed decisions and improve their content strategies.
Opportunity for Pakistani Creators
The new policies offer both challenges and opportunities for Pakistani creators:
Opportunities:
- Creators who focus on original and engaging content can now earn more
- Reels and short videos open doors to new income streams
- Facebook is promoting creators from diverse regions, including Pakistan
Challenges:
- Pages relying on reused content or viral trends without originality will lose revenue
- Strict policies mean creators must be careful with every upload
Key Takeaways from Facebook’s Updated Rules
| Area | Change |
|---|---|
| Video Length | 3 minutes minimum (still required) |
| Reels | Eligible if criteria met (followers + watch time) |
| Content | Must be original and policy-compliant |
| Followers | 5,000 minimum |
| Watch Time | 100,000 minutes for Reels |
| Ineligible Content | Reused, misleading, or harmful |
| Tools | New dashboards for earnings, violations, and content quality |
Final Words
Facebook’s new monetization system sends a clear message: Quality over quantity. The company wants to reward creators who offer value to viewers through original, meaningful, and well-produced content.
If you’re a Facebook creator, now is the time to adapt, improve, and stay compliant. Just posting viral videos is no longer enough—you need to stand out with your own voice and creativity.
These changes may seem tough, but for serious and dedicated creators, they unlock the potential for long-term, sustainable earnings and global reach.
